What are the relative usage levels of community facilities and active spaces?
What does good look like in terms of usage for different types of facilities and spaces?
Are the facilities in our priority communities being used, and do we have the correct mix of facilities and active spaces to meet local needs?
Where would future facilities and spaces work well? Are we managing capacity effectively now?
A deep dive on Movement Data
What is Movement Data?
What are privacy-forward data sets?
What are privacy-forward data sets?
Provided through a global partnership between ActiveXchange and Mapbox, Movement Data is the world’s largest privacy-forward data set de-identified and aggregated from 30+ billion daily location updates streaming from 600M monthly active mobile users. With data back to January 2022.
Bringing the data sourced together to show relative footfall and vehicle movement nationwide by the hour, day and month within a 100x100 metre grid, these grids can then be associated with any facility and space.
What are privacy-forward data sets?
What are privacy-forward data sets?
What are privacy-forward data sets?
Even fully anonymous data can be re-identified if the location signals are analysed at a fine enough granularity without aggregation.
To minimise the risk of data misuse, Mapbox applies minimum privacy thresholds and small amounts of random noise to low-activity tiles. This intelligent privacy mechanism maximises data coverage, minimises risk of re-identifying activity patterns, and guarantees no statistical impact on the resulting analysis.
What is the Movement Data Index?
What are privacy-forward data sets?
What is the Movement Data Index?
The data captured is provided primarily as an ‘activity index’ that reflects the level of use in the specified time span and geographic space.
The index is provided as a decimal value ranging from 0 to 1 with a normalization process applied to smooth out any effects of extreme outlier activity.
This activity index can then also be aligned with visit estimates for any facility or space across Canada (validated against samples of 'ground truths' of known attendances), providing accurate, consistent and actionable ongoing intelligence.
What does this mean for our Network?
These unprecedented insights provide a robust and objective evidence-base at scale for:
- Decision-making around development, protection, or rationalization of spaces
- Grant applications, business cases, impact reports
- Internal/external benchmarking of performance
- Knowing when infrastructure is busy to inform proactive community safety, ASB-reduction, community development work
- Investment impact measurement - capital infrastructure improvements, or commissioned services – before and after
- Track trends in usage of any space to inform maintenance scheduling
- Understanding use of spaces never previously measured – trails, coastal paths, waterways, forests
- Measure and compare use of active travel infrastructure (particularly effective in suburban/rural environments)
- Commercial revenue generation – understanding volumes of people moving through spaces provides evidence-base for assigning marketing value to sites
Features & Dashboards
NID Site Monitoring
Activity Index Export
NID Site Monitoring
Monitor movement for any site (customizable) within the National Infrastructure Database
Quadkey Collection
Activity Index Export
NID Site Monitoring
Quadkey collections are fully customisable to monitor unique and large geographical areas
Activity Index Export
Activity Index Export
Activity Index Export
Export of average activity index across all collections and NID sites monitored, available in CSV format to use for your own purposes
Movement Monitoring
Activity Index Export
Activity Index Export
Monitor movement over time and have these seamlessly visualized in a dedicated dashboard