Login to your ActiveXchange account

Activexchange
Activexchange
  • Home
  • About
    • Our Story
    • Our Team
    • Our Partners
    • Our Clients
    • Data Intelligence
  • Platforms
    • Infrastructure Database
    • For Sports
    • For Operators
    • For Government
  • Services
    • Pro Analytics
    • Investment Planning
  • Movement Data
  • Resources
    • News
    • ActiveXchange Academy
  • Contact Us
  • Global
    • Australia & NZ
    • UK & Europe
  • More
    • Home
    • About
      • Our Story
      • Our Team
      • Our Partners
      • Our Clients
      • Data Intelligence
    • Platforms
      • Infrastructure Database
      • For Sports
      • For Operators
      • For Government
    • Services
      • Pro Analytics
      • Investment Planning
    • Movement Data
    • Resources
      • News
      • ActiveXchange Academy
    • Contact Us
    • Global
      • Australia & NZ
      • UK & Europe
  • Home
  • About
    • Our Story
    • Our Team
    • Our Partners
    • Our Clients
    • Data Intelligence
  • Platforms
    • Infrastructure Database
    • For Sports
    • For Operators
    • For Government
  • Services
    • Pro Analytics
    • Investment Planning
  • Movement Data
  • Resources
    • News
    • ActiveXchange Academy
  • Contact Us
  • Global
    • Australia & NZ
    • UK & Europe

Movement Data Insights

 Giving you up-to-date insights about where people are active (and not active) and addressing a critical gap in understanding, knowing where, when and why communities come together.


 Beyond the extensive community level understanding of organized sports and recreation activity already part of the ActiveXchange network, our clients & partners can now use movement data to better understand casual and non-traditional usage levels of their spaces and compare with activity levels of other areas. 

 What are the relative usage levels of community facilities and active spaces? 

 What does good look like in terms of usage for different types of facilities and spaces?

 Are the facilities in our priority communities being used, and do we have the correct mix of facilities and active spaces to meet local needs? 

 Where would future facilities and spaces work well? Are we managing capacity effectively now?

A deep dive on Movement Data

What is Movement Data?

What are privacy-forward data sets?

What are privacy-forward data sets?

Movement data image

Provided through a global partnership between ActiveXchange and Mapbox, Movement Data is the world’s largest privacy-forward data set de-identified and aggregated from 30+ billion daily location updates streaming from 600M monthly active mobile users. With data back to January 2022.


Bringing the data sourced together to show relative footfall and vehicle movement nationwide by the hour, day and month within a 100x100 metre grid, these grids can then be associated with any facility and space.

What are privacy-forward data sets?

What are privacy-forward data sets?

What are privacy-forward data sets?

Lights going into the sky

Even fully anonymous data can be re-identified if the location signals are analysed at a fine enough granularity without aggregation.


To minimise the risk of data misuse, Mapbox applies minimum privacy thresholds and small amounts of random noise to low-activity tiles. This intelligent privacy mechanism maximises data coverage, minimises risk of re-identifying activity patterns, and guarantees no statistical impact on the resulting analysis.

What is the Movement Data Index?

What are privacy-forward data sets?

What is the Movement Data Index?

ActiveXchange movement heat mapping layer

The data captured is provided primarily as an ‘activity index’ that reflects the level of use in the specified time span and geographic space.

The index is provided as a decimal value ranging from 0 to 1 with a normalization process applied to smooth out any effects of extreme outlier activity. 


This activity index can then also be aligned with visit estimates for any facility or space across Canada (validated against samples of 'ground truths' of known attendances), providing accurate, consistent and actionable ongoing intelligence.

What does this mean for our Network?

Computer showing ActiveXchange movement data platform

These unprecedented insights provide a robust and objective evidence-base at scale for:

  • Decision-making around development, protection, or rationalization of spaces
  • Grant applications, business cases, impact reports
  • Internal/external benchmarking of performance
  • Knowing when infrastructure is busy to inform proactive community safety, ASB-reduction, community development work
  • Investment impact measurement - capital infrastructure improvements, or commissioned services – before and after
  • Track trends in usage of any space to inform maintenance scheduling
  • Understanding use of spaces never previously measured – trails, coastal paths, waterways, forests
  • Measure and compare use of active travel infrastructure (particularly effective in suburban/rural environments)
  • Commercial revenue generation – understanding volumes of people moving through spaces provides evidence-base for assigning marketing value to sites

Features & Dashboards

NID Site Monitoring

Activity Index Export

NID Site Monitoring

 Monitor movement for any site (customizable) within the National Infrastructure Database 

Quadkey Collection

Activity Index Export

NID Site Monitoring

 Quadkey collections are fully customisable to monitor unique and large geographical areas 

Activity Index Export

Activity Index Export

Activity Index Export

  Export of average activity index across all collections and NID sites monitored, available in CSV format to use for your own purposes

Movement Monitoring

Activity Index Export

Activity Index Export

 Monitor movement over time and have these seamlessly visualized in a dedicated dashboard

Frequently Asked Questions (pdf)Download

What data question can we help you solve?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Copyright © 2023 ActiveXchange - All Rights Reserved.

  • Home
  • Our Team
  • Infrastructure Database
  • For Sports
  • For Operators
  • For Government
  • News
  • ActiveXchange Academy
  • Contact Us

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept