ActiveXchange for Operators
Used by hundreds of facility operators each week, the ActiveXchange Operator platform enables YMCA, JCC and recreation center operators to unlock organizational data, providing a simple to use platform, shaping operational insights, facility programming, marketing and strategic decisions that increase member growth and community impacts.
What offer should we consider adopting next to best meet the needs of our members and better engage target prospects?
What are the optimal fitness and swim school timetables per member segment to ensure demand is met and attendance is high?
Which members are at risk of cancelling next and how can we best mitigate this risk?
Features & Dashboards
Interactive Mapping
Community Profile Layers
Community Profile Layers
View facility locations and current membership coverage alongside forecast membership demand, conversion, and therefore remaining growth hotspots for your facilities
Community Profile Layers
Community Profile Layers
Community Profile Layers
View and analyze population demographics, and health & wellbeing profiles across neighbourhood, city, and provincial geographies
Center Manager
Community Profile Layers
Customer Acquisition
Analyze membership trends, forecast future membership numbers, and benchmark a range of key outcome and impact metrics
Customer Acquisition
Customer Acquisition
Customer Acquisition
Drive revenue generation, reduce costs operationally and across programming, and identify gaps and gains in local markets
Program Manager
Customer Acquisition
Community Manager
Analyze participant demographics, popular programming, and develop optimal delivery timetables based on data insights by sector & site
Community Manager
Customer Acquisition
Community Manager
Analyze community outreach and engagement targets for equity seeking and underserved community groups compared to industry benchmarks
Add-On Modules
Retention
Which members are at risk of cancelling their membership?
Using machine learning (AI) and predictive modeling, and leveraging a wide set of data from across the sector, our Data Science team predicts at risk-members. This module estimates each member's relative risk of canceling their membership at any point in time - using more than 40 variables - to maximize your customer lifetime value.
Social Value
What health and social savings are being generated by my facilities?
ActiveXchange's Social Value module shows the predicted dollar value savings facilities generate as a result of members being physically active, and in turn reducing their risk against a number of health indicators and/or increasing their productivity and education attainment.
Movement Data
What's working? What's not? What's next?
Using GPS data from millions of phones every hour, Movement Data allows you to analyze the impact of planning and investment decisions, optimise site selection, and allocate resources in the areas that matter to your organization, your stakeholders, and your community.