Used by hundreds of facility operators each week, the ActiveXchange Operator platform enables sports, recreation, and fitness centre operators to unlock organizational data, providing a simple to use platform, shaping operational insights, facility programming, marketing and strategic decisions that increase member and community impacts.
What offer should we consider adopting next to best meet the needs of our members and better engage target prospects?
What are the optimal fitness and swim school timetables per member segment to ensure demand is met and attendance is high?
Which members are at risk of cancelling next and how can we best mitigate this risk?
View member locations, predictive demand, and demand conversion. Understand demographics with Community Profile layers
Analyze membership trends for current members, joiners and leavers, and understand member status breakdown by age/gender
Analyze participant demographics, popular programing, and develop optimal delivery timetables based on data insights by sector & site
Review student statistics for each course, such as student duration & levels progressed, enrolments and geographic breakdown
Identify which marketing channel is likely to be the most effective by segment, and see the average projected member lifetime value and unmet demand insights
Analyze community outreach and engagement targets for equity seeking and underserved community groups compared to industry benchmarks
Operator platforms can be upgraded with the below add-on modules.
Which members are at risk of canceling their membership?
Using machine learning (AI) and predictive modeling, our specialist Data Science team predict at risk-members leveraging a wide set of data from across the sector. This predicts each member's relative risk of canceling their membership at any point in time, using more than 40 variables to maximize your customer lifetime value
What are the relative usage levels of community facilities and active spaces?
Analyze the impact of planning and investment decisions, optimize site selection, and allocate resources in the areas that matter to your organization, your stakeholders, and your community