ActiveXchange's Data Team is positively influencing millions of active and healthy lives through a network of valued partners.
The ActiveXchange platform aggregates member and activity data, putting powerful market insights + predictive models behind recreation and fitness venues, sport organizations and government.
The Social Value Model and dashboards generate a monetary $ value based on the ongoing risk profile of individual members, reduced by tracked frequency and type of activities at sites (community savings). The model aligns with national reporting principles.
KPIs include health (diabetes, dementia, CHD, cancer types, mental health etc.), education attainment and productivity.
Using 30+ variables and machine learning to assign an ongoing risk index score to each member, predicting decline in engagement and membership cancellation to help prioritize actions. Variables include personal behaviour factors as well as external influences. An unrivalled service as it is localised and driven by data and trends from across millions of memberships.
Output includes a dashboard that tracks member risk levels and recommended targeted ‘mitigation’ campaign messaging + a data feed to support triggered emails/SMS messages + ongoing $ ROI tracking dashboard.
The module supports more commercial investment into community sport by identifying relevant industries and brands whose products most align with the segmented profile of members at each sports club and/or provincial and national sport association.
National interactive mapping and area ranking to show remaining 'hotspots' for new commercial fitness (gyms and group ex), swim school and gymnastics venues using the National Database and predictive demand modelling. Saves research time and cost, providing independent analysis to identify commercially sustainable opportunities, and supporting the sale of franchise territories and sites.
Data driven (machine learning) member email and SMS communication to drive general venue engagement. Includes personalized insight for the member on their activity levels and related health impacts + what venue activities, products and opening times are best suited for them.
The module includes an optional member feedback tool with a feedback tracking and benchmarking dashboard within SportsEye.
The module also supports retail brand reward and inspire campaigns specifically tailored to drive engagement and increase overall member lifetime value.
ActiveXchange provides local, dedicated and tailored client success support. This includes an upfront induction training program (and accreditation for those who complete the sessions) to help you maximize data driven outcomes and impacts for your organization.
The Investment Planning Report Service is driven by ActiveXchange's National Database and key insight generated from millions of users and the up to date performance of hundreds of sites. Over 100 offline reports each year predict investment outcomes and optimal infrastructure provision. Right offer, right place, right time. Report options include:
Each report includes:
The Social Value Model Service translates activity into $ monetary values against specific health, education and employment indicators and can be ordered as a bolt on to the Investment Planning Report, aligning projections with national data and principles. Enables organizations to evidence their impact. Also used by planners and commissioners to fund and monitor tangible impacts (including within leisure management contracts), leveraging relevant benchmarks. Outputs are offline or loaded into a dashboard for those with ActiveXchange accounts.
Our independent, forward thinking team has extensive experience of how data driven decision making benefits businesses and communities from day one. We also understand how challenging data can be!
Through collaborative partnerships we put data science expertise behind each partner to simplify decisions and grow tangible outcomes.
235 450 Ordze Road, Sherwood Park, Alberta Canada, T8B 0C5