ACTIVEXCHANGE CANADA
Empowering community data to shape a more informed, connected and active sector
ACTIVEXCHANGE CANADA
Empowering community data to shape a more informed, connected and active sector
Right program and facility, right place, right time. More people, more active, more often.
ActiveXchange's Data Team is positively influencing millions of active and healthy lives through a network of valued data intelligence partners. The multi-award winning ActiveXchange platform aggregates and transforms fragmented member (user) and activity data, putting actionable market insights and predictive models behind recreation facilities, sport organizations and all tiers of government.
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Activexchange Data intelligence partnerships
ActiveXchange for Recreation Operators - aquatic, fitness, courts, arenas
- Drive user (member) numbers + evidence your community impact
- Integrates with your existing user management system
- Fully utilize your own data and capitalize on relevant up to date industry-wide insight generated from millions of active users and members + machine learning predictive models
- Track your relative performance with up to date priority benchmarks and forecasting
- Dashboards and outputs provide key market intelligence solutions on optimal timetable programming, pricing, targeted user acquisition and retention marketing
- Interactive mapping to show users and target prospects, linked to municipality social impact KPI reporting dashboards
- Free enrolment onto the ActiveXchange Academy, a rolling monthly program to build data confidence and capability within your team
- Used globally by 350+ recreation, aquatic and fitness venues
- Monthly or annual subscription options
ActiveXchange for Sport Organizations and Clubs
- Focus resources on participation growth areas and influence planning stakeholders + coordinate a business intelligence service for affiliated clubs
- Integrates with your existing player management system + different club systems
- Straightforward tracking of participation trends coupled with predictive demand analysis to show your growth areas - these are aligned with the infrastructure gaps (using the national database module)
- Social impact KPI dashboard to evidence to all tiers of government your current impact and the impact that can be generated (based on infrastructure priorities and/or funding)
- Manage action plans and project progress with stakeholders including municipalities
- ActiveXchange PRO accounts are tailored to each sport, providing a fully digitalized infrastructure and resource management plan which remains up to date
- KPI reporting dashboards
- Free enrolment onto the ActiveXchange Academy, a rolling monthly program to build data confidence and capability within your team
- Now used globally by over 100+ sport associations
- Annual subscription option
ActiveXchange for Municipal Governments
- Sport + recreation intelligence and plans automatically brought together from across the Network to align decisions with local resident outcomes and impacts
- Brings data from your recreation venues and your local sport clubs (via player management system integrations) into your own account
- Option to also use mobile movement data to understand use of other community parks and recreation facilities and how the mix of sites services the whole community
- Consistent and accurate tracking of social impact (health and wellbeing) KPIs across both recreation and sport infrastructure to support management of delivery contracts, establishing and reporting on outcomes and impacts to justify investment
- Predictive modelling to show future growth potential aligned with local priority communities and social impact KPIs
- Visibility across local action plans + the ability to publish plans to manage projects with stakeholders
- De-risk decision making with a strategic planning and tactical evidence base at your fingertips
- Free enrolment onto the ActiveXchange Academy, a rolling monthly program to build data confidence and capability within your team
- ActiveXchange platform features are used globally by 300+ local governments
- Annual subscription option
National Infrastructure Database (CPRA partnership)
- Open up a shared network of information to support effective planning and investment decisions made by affiliated venues/clubs and planning stakeholders
- Avoid unnecessary time and cost of ongoing duplication of information gathering
- Relevant data fields for sport, fitness and recreation venues and facilities, which power accurate predictive planning models
- Analysis and benchmarking dashboards and data export features
- Data validation and checks
- Integrates as a module into other ActiveXchange accounts, with free account options to share with stakeholders across your own network
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Additional ActiveXchange Modules
Social Value module
Sponsor Match module
Social Value module
The Social Value Model and dashboards generate a monetary $ value based on the ongoing risk profile of individual members, reduced by tracked frequency and type of activities at sites (community savings). The model aligns with national reporting principles.
KPIs include health (diabetes, dementia, CHD, cancer types, mental health etc.), education attainment and productivity.
Retention module
Sponsor Match module
Social Value module
Using 30+ variables and machine learning to assign an ongoing risk index score to each member, predicting decline in engagement and membership cancellation to help prioritize actions. Variables include personal behaviour factors as well as external influences. An unrivalled service as it is localised and driven by data and trends from across millions of memberships.
Output includes a dashboard that tracks member risk levels and recommended targeted ‘mitigation’ campaign messaging + a data feed to support triggered emails/SMS messages + ongoing $ ROI tracking dashboard.
Sponsor Match module
Sponsor Match module
Property Search module
The module supports more commercial investment into community sport by identifying relevant industries and brands whose products most align with the segmented profile of members at each sports club and/or provincial and national sport association.
Property Search module
activeCAMPAIGNS member benefits module
Property Search module
National interactive mapping and area ranking to show remaining 'hotspots' for new commercial fitness (gyms and group ex), swim school and gymnastics venues using the National Database and predictive demand modelling. Saves research time and cost, providing independent analysis to identify commercially sustainable opportunities, and supporting the sale of franchise territories and sites.
activeCAMPAIGNS member benefits module
activeCAMPAIGNS member benefits module
activeCAMPAIGNS member benefits module
Data driven (machine learning) member email and SMS communication to drive general venue engagement. Includes personalized insight for the member on their activity levels and related health impacts + what venue activities, products and opening times are best suited for them.
The module includes an optional member feedback tool with a feedback tracking and benchmarking dashboard. The module also supports retail brand reward and inspire campaigns specifically tailored to drive engagement and increase overall member lifetime value.
The ActiveXchange Academy
activeCAMPAIGNS member benefits module
activeCAMPAIGNS member benefits module
ActiveXchange provides local, dedicated and tailored client success support. This includes an upfront induction training program (and accreditation for those who complete the sessions) to help you maximize data driven outcomes and impacts for your organization.
ANALYSIS REPORT SERVICES - INFRASTRUCTURE
Investment Planning Model report services
The Investment Planning Report Service is driven by the National Database (which is powered by ActiveXchange's online network of platform accounts) and unprecedented key insight generated from millions of users and the up to date performance of hundreds of sites. Over 100 offline reports each year predict investment outcomes and optimal infrastructure provision. Right facilities and programs, right place, right time.
Report options...
- The Current Venue (refurbishment/ redevelopment)
- New Site Scenario
- Optimal Site Location Scenario
- Blank Page Scenario (both location and facility mix still to be determined)
- Area-wide Analysis - recreation and sport
Analysis included...
- Competition and venue catchment mapping
- Member and visit projections
- Target member acquisition/ conversion map
- Segmentation profiling to support the marketing plan
- Optimal capacity specification, programming and pricing
- Sector performance benchmarking to test viability