We believe easy access to high-quality, safe and relevant physical activity opportunities is a human right for anyone, globally.
The consequences of not making objective decisions backed by data are enormous, not only for organizations' sustainability, but to the health and wellbeing of people across the globe.
ActiveXchange breaks down data silos to securely bring the right data into one platform, harnessing collective data intelligence and the power of data science, to help you continue to build and encourage more active and healthy communities.
Data is being collected on members, participants and activity across the community sport, physical activity, and recreation sectors, but this is often fragmented and locked in siloed systems
Organisations are unable to make accurate, confident or proactive data-driven decisions because they only have insights from their own data, rather than from across the entire industry
Funding and resource planning decisions are made using a 'finger in the air' approach, which means the wrong offer or facility ends up in the wrong place, at the wrong time
Maximize participation growth at grassroots levels, prioritize resourcing, optimize club & team attraction, and influence government planners and funders
Acquire new members cheaper, retain existing members longer, maximize resources, optimize program & course offerings, and influence strategic stakeholders
Key data and plans from a wide range of sports & recreation participation transforms into insights to guide planning, operational and investment priorities
Access and understand consistent and unbiased data intelligence across your network of members to inform your strategic plans and data-driven decisions
Support and enhance your client projects with best practice data gathering, investment planning models and social value reports
Streamline your clients' data collection process, and plug into enhanced sector intelligence - be part of the solution
Supported by the Canadian Parks and Recreation Association and Parks Canada, this is Canada's most comprehensive dedicated database for site and facility information to aid planning. Available to all industry organizations
Supports regional, provincial/territorial and national sports organizations & peak bodies to track participation across key demographics & benchmarks, and identify unmet demand & growth opportunities
Supports recreation, sport, aquatic and fitness centre operators to understand facility performance, engage & retain members, assist in optimal programming, measure community reach, and identify unmet demand & growth opportunities
Supports all levels of government to track health and wellbeing KPI's across sports & recreation participation, infrastructure, and assist with future investment & planning decisions
What's working? What's not? What's next?
Movement data allows you to analyse the impact of planning and investment decisions, optimise site selection, and allocate resources in the areas that matter to your organisation, your stakeholders, and your community.
Driven by the Canadian Parks, Recreation, and Sport Infrastructure Database and key insights generated from actual users and facility & club performance. The comprehensive reports are used by current and potential operators, sports bodies, all tiers of government, and our strategic planning consultancy partners across the World.
The accuracy of the predictive modeling is validated against actual outcomes across all our partners integrated into the ActiveXchange Network.
Partnering with the national consensus body on Social Value, we align best-practice international research & model principles with data on participants and attendance at the individual and organizational level.
Delivering organizational evidence of their impact.
Better decisions are made to improve the health of communities.
We're passionate about data science, modeling and security.
We access and aggregate data from a wide range of sources, following rigorous security protocols to ensure all data is handled and transferred in a safe, secure and sophisticated ecosystem.