activexchange Team
Alex Burrows, Founder & CEO
Chris Patterson, General Manager
Mike Roma, Chair North America
Alex has 12 years experience across the UK, Europe, and Australasia of leading award-winning teams that have successfully redefined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. This is underpinned by the development and application of innovative market and business in
Alex has 12 years experience across the UK, Europe, and Australasia of leading award-winning teams that have successfully redefined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. This is underpinned by the development and application of innovative market and business intelligence platforms that have been used by multiple governments, 100+ sport governing bodies, 3,000+ facilities, and influenced how over 20 million people are active today.
Mike Roma, Chair North America
Chris Patterson, General Manager
Mike Roma, Chair North America
Michael has over 15 years of consulting experience throughout western and northern Canada, and is the Managing Partner at RC Strategies and the President of the Canadian Parks and Recreation Association.
Michael ’s experience provides a holistic perspective to building recreation capital and introducing new high impact data and technology innovations.
Chris Patterson, General Manager
Chris Patterson, General Manager
Ron Smith, Director Product Development
Chris joins ActiveXchange with 15+ years of professional experience in operations, business intelligence, and product-oriented roles. He has delivered tech-based products, digitalization strategy and leadership in large enterprise (regulated/ government environments) and innovative and entrepreneurial small to medium businesses.
Chris h
Chris joins ActiveXchange with 15+ years of professional experience in operations, business intelligence, and product-oriented roles. He has delivered tech-based products, digitalization strategy and leadership in large enterprise (regulated/ government environments) and innovative and entrepreneurial small to medium businesses.
Chris holds a B.Sc - Engineering from Queen’s University, Kingston, ON, Canada and an MBA from the Smith School of Business at Queen’s. Chris is a lifelong athlete, professional coach (alpine skiing & sailing), and volunteer club/ advisory board member.
Ron Smith, Director Product Development
Ryan Gelhaus, Director (Recreation & Sport)
Ron Smith, Director Product Development
Ron has over 25 years experience and was previously Lead for Research and and Analytics at the City of Calgary (Calgary Recreation) and is a creative researcher and business strategist focused on helping organizations find people-focused, data-driven solutions to address key business opportunities and challenges.
Michael Cleland, Director Client Success
Ryan Gelhaus, Director (Recreation & Sport)
Ryan Gelhaus, Director (Recreation & Sport)
Michael has 11 years experience from the City of Mississauga with roles including Business Development Manager, Central Business Services Manager, Area Manager for Major Facilities, and Director for Environment Planning and Sustainability.
Michael is a trusted leader and advisor with an interdisciplinary portfolio in public administration and private consulting spanning 20 years.
Ryan Gelhaus, Director (Recreation & Sport)
Ryan Gelhaus, Director (Recreation & Sport)
Ryan Gelhaus, Director (Recreation & Sport)
Ryan has 11 years of YMCA operational experience with roles including Senior Program Director, Analyst, Director of Technology-Software and Associate Executive Director. He has extensive experience producing actionable data, creating efficient processes and identifying best practices in the sports and recreation industry.
Ryan also has ex
Ryan has 11 years of YMCA operational experience with roles including Senior Program Director, Analyst, Director of Technology-Software and Associate Executive Director. He has extensive experience producing actionable data, creating efficient processes and identifying best practices in the sports and recreation industry.
Ryan also has experience coaching a wide variety of sports including at the collegiate level, along with experience managing a tennis facility on Martha’s Vineyard.
Jeff Foster, Account Manager - Client Success
Jeff Foster, Account Manager - Client Success
Jeff Foster, Account Manager - Client Success
Jeff joins ActiveXchange to ensure clients adopt effective data insights into their business and get the best possible value out of our products. His years of experience in client communications place him in a great position to understand the needs of our clients and advocate for the advancement of their operations.
Jeff holds a B.Comm fro
Jeff joins ActiveXchange to ensure clients adopt effective data insights into their business and get the best possible value out of our products. His years of experience in client communications place him in a great position to understand the needs of our clients and advocate for the advancement of their operations.
Jeff holds a B.Comm from the University of Saskatchewan and is passionately involved in the sporting and leisure industry through volunteer initiatives, coaching, and athletics.
Sara Ebrahimi, Data Analyst
Jeff Foster, Account Manager - Client Success
Jeff Foster, Account Manager - Client Success
Sara is experienced in analyzing data and developing predictive models using a variety of Machine Learning and Artificial Intelligence techniques. She recently received her master’s degree in construction engineering and management from the University of Alberta.
Sara's expertise in using Data Visualization to translate data into valuable
Sara is experienced in analyzing data and developing predictive models using a variety of Machine Learning and Artificial Intelligence techniques. She recently received her master’s degree in construction engineering and management from the University of Alberta.
Sara's expertise in using Data Visualization to translate data into valuable insights and embedding these into business processes supports a range of ActiveXchange data intelligence partners.
Parastoo Eivazi Ziaei, Data Analyst
Jeff Foster, Account Manager - Client Success
Parastoo Eivazi Ziaei, Data Analyst
Parastoo is experienced in data visualization and analysis as well as machine learning. She is currently studying as a master's student in construction engineering and management at the University of Alberta.
ActiveXchange team
Our Canadian team is supported by an international team of 20+ passionate and talented data scientists, software and data engineers and project managers, all committed to using data and technology to make an impact on the active and healthy lives of local communities.