activexchange Leadership Team
Alex Burrows, Founder & CEO
Alex Burrows, Founder & CEO
Alex Burrows, Founder & CEO
Alex has 12 years experience across the UK, Europe, and Australasia of leading award-winning teams that have successfully redefined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. This is underpinned by the development and application of innovative market and business in
Alex has 12 years experience across the UK, Europe, and Australasia of leading award-winning teams that have successfully redefined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. This is underpinned by the development and application of innovative market and business intelligence platforms that have been used by multiple governments, 100+ sport governing bodies, 3,000+ facilities, and influenced how over 20 million people are active today.
Mike Roma, Director
Alex Burrows, Founder & CEO
Alex Burrows, Founder & CEO
Michael has over 15 years of consulting experience throughout western and northern Canada, and is the Managing Partner at RC Strategies and the President of the Canadian Parks and Recreation Association.
Michael ’s experience provides a holistic perspective to building recreation capital and introducing new high impact data and technology innovations.
Ron Smith, Director Product Development
Michael Cleland, Director Client Success
Michael Cleland, Director Client Success
Ron has over 25 years experience and was previously Lead for Research and and Analytics at the City of Calgary (Calgary Recreation) and is a creative researcher and business strategist focused on helping organizations find people-focused, data-driven solutions to address key business opportunities and challenges.
Michael Cleland, Director Client Success
Michael Cleland, Director Client Success
Michael Cleland, Director Client Success
Michael has 11 years experience from the City of Mississauga with roles including Business Development Manager, Central Business Services Manager, Area Manager for Major Facilities, and Director for Environment Planning and Sustainability.
Michael is a trusted leader and advisor with an interdisciplinary portfolio in public administration and private consulting spanning 20 years.
ActiveXchange team
The Leadership Team is supported by a team of passionate and talented data scientists, software and data engineers and project managers, committed to using data and technology to make an impact on the active and healthy lives of communities across Canada.