WELCOME TO THE ACTIVEXCHANGE ACADEMY

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Alex and Ron discuss the importance of understanding your local resident community in order to grow user and member numbers and how this is a significant opportunity for community sports, recreation operators and municipality partners to capitalize on key insights.

Subjects covered: available data on communities and recent trends; building market segments and demand profiles; importance of infrastructure data; supply and demand to pinpoint your next users and members; upcoming innovations.

Alex and Sara discuss the value of a predictive retention model when it comes to focusing resources to proactively within retention facilities to grow member lifetime values.

This includes covering the basics of machine learning and the variety of variables that are now used to achieve over 90% model accuracy. 

The session then covers how to mitigate cancellations and how the whole ActiveXchange network is collaborating to keep pushing through the most relevant insights.